Founder and creative director, Shoshanna Gruss, debuted her line in 1998 in Manhattan where she was born and raised. With a dedication to fitting and flattering the female body with whimsical details, Shoshanna was a refreshing change from contemporary fashions in the late 90’s. Feminine, distinctive, and utilizing bold colors has always been the Shoshanna aesthetic. As a native New Yorker, Shoshanna is passionate about producing clothing locally while supporting the Garment District. Creating and producing over 75% of her ready-to-wear, eveningwear, and swimwear collection just a few blocks from her headquarters keeps her truly in a New York state of mind.