When Joe Tugendhaft and his wife Claire founded the REPEAT Fashion Group in 1978, they decided to base their new company in Geneva, the undisputed capital of quality and fine craftsmanship. At that time the commercial availability of cashmere wasn’t well developed and they saw the opportunity to improve it and build a business. After 35 years, Joe and Claire are still very involved in the daily operations of REPEAT but the addition of their daughter Noemie to the family business ensures continuity within REPEAT and reaffirms the principles on which they were founded.