Passion for colorful and innovative fashion brought two complementary and driven women together. Many years of experience in the knit-wear industry, sales & design, made them JUMP and they went for the dream. Surrounded by a talented team, they strive to make your heart beat just a little bit faster and your closet a little bit bigger. Crush aims for FOREVER pieces, quality over quantity, here to stick with you for the long run. Sustainability and quality are key. Color is the baseline. Comfort and coolness is the goal.